A great deal of professional marketing today depends on exactly understanding customer behavior. As a marketer, you may always be curious to understand what fascinates or motivates your users into buying either your goods or those of your competitor. Based on the buying and usage cycle of your product, there can be several factors that will decide the sales conversion ratio for your product.
Toward Right Learning
An active sale happens when your customer understands his need and is assured that your product can match that need in a trusted way. Both these actions happen through a procedure, which is known as learning. Hence as a marketer, your task begins by making sure that the customer perceives his need and, more importantly, finds the answer in your product
Right Learning and Right Conversations
At this point of time, you may be going through this content on your laptop or desktop. Consider the day when you had decided to get your first computer. You might have considered many factors before finalizing which computer to get. One of the significant decision points for a consumer is his circle of reference. It is expected of you, as a consumer, to discuss with your knowledgeable friends regarding the best brand. Positive references from friends and acquaintances help one decide.
How has Facebook modified all of this?
Study has revealed that shoppers do a great deal of product research on the Internet and usually decide to purchase the product either online or offline. The power of the Internet as a research and information source has been experienced largely by buyers all over the world.
The basics of consumer behavior, learning, reference groups, and purchase decisions are continue to be exactly the same. But what has changed significantly is the pace with which everything occurs. Technology has reduced the limitations in global communication. Social networking sites, and more significantly the rising popularity of Facebook, bears a strong evidence to the growing influence of the Internet as a mode of communication and a source of information.
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