Before becoming salesman someone has to go through a lot of trainings and seminars. This profession may look easy but those involved in sales for many years will say how hard it is to convince someone to buy a product. An outstanding salesman should be a first-class psychologist, experienced researcher and an idea generator. This type of career requires twenty-four hours a day activity both physical and mental.
There are three points that can influence a person. These three factors are imagination, language, and perception systems. The processing of real information received is done with the use of bridges of associations created through earlier experience. When a person thinks about lemon juice, she or he imagines himself tasting it with delight and pleasure. You have to figure out a way to create this association in his thought to make him buy your product.
There are five senses a human has: touch, sound, smell, sight, taste. When you come up with a good marketing strategy that will activate all of the perception systems mentioned above, your strategy will be more likely to work. If you deal with a direct client, gather data and find out his preferences. Everybody has a dominating perception channel that transmits the largest amount of valuable information into the brain. If you will be lucky enough to find out what it is, use it and concentrate on its activation. You'll agree that it will be a waste of time to sell painting to a blind man that cannot understand the advantages of it. Here is one more point you should focus at. Without benefits your product is worth half the price you offer. Consumers not only buy products but also services and benefits he gets from your product.
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