First off, a Sales Funnel is a marketing system that you have in place, to aid sort and sift your leads through.
It would be smart of you, to combine a "Funded Proposal" component to your Sales Funnel, this way you are able to create revenue on the front end, even while you build your primary business and residual income on the back end.
The following is an representation of my Sales Funnel and the setup, that I have found to be the most capable.
MARKETING:
By using a mixture of marketing channels & methods, such as Pay Per Click (PPC), Solo Ads, Article Marketing, Social Bookmark sites and countless other ways, you will drive traffic to your Sales Funnel.
You must provide this traffic truly beneficial content that's specific to the niche you are catering to, in order to get them to access your Sales Funnel. Converting them into a lead.
PERSONAL CAPTURE PAGE:
In exchange for your valued content, your prospects will provide you with their name, email address and most will even furnish you their phone number.
You can create your own capture page or you can use one of the many marketing systems, that are at hand and allow you to customize a page.
I encourage you to brand your capture page with YOU! Add a video of yourself, discussing the benefits to your prospects, if they request your beneficial content.
EMAIL AUTO-RESPONDER:
Your auto-responder, will become an automated way for you to resume providing your leads with useful content.
This is accomplished by setting up your AR with pre-written, well thought out and relevant, email messages, which are set to automatically be sent.
This is where the funded proposal comes in. Some! Not all of your messages, should have links to relevant and valuable tools that your leads can purchase.
FOLLOW UP & BUILD RELATIONSHIPS:
This is a critical step in the procedure. You must follow up with your leads and start to create a relationship with them.
PICK UP THE PHONE! You read that right. Call your leads, they won't bite you.
It's not like cold calling. If you branded yourself correctly, nearly all will already know who you are when you call them. Once more it's a must you do this.
Don't solely rely on your auto-responder. From time to time send a personalized message to your leads. Not trying to sell them something but just to say hello and to offer help.
I also like to connect with my leads on Social Networking sites, like Twitter & Facebook. This way they get to see my family, the places I like to explore to and the things I like to do.
PRIMARY BUSINESS:
During this whole process, I never pitch my primary MLM business to my leads. Because I have offered them important content, my help and formed a relationship with them, many ask me about joining my primary business.
So there you go! The Sales Funnel process I have setup. Do some opt-out, yes! Do some not purchase the tools supplied in the system, yes! Do some not become a member of my primary business, yes!
But it doesn't matter. With a Sales Funnel as long as I'm feeding it, I will realize results and so will you!
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