"What is Your Why??"

You've no doubt been asked this more than once and I find it hard to recollect how long it took me to really figure out what that question meant.

You see your why is what motivates and really drives you on.

If it's forceful enough, you will do whatever it takes to create the results that you envision for yourself.

Alternatively if it's not acute enough, this business is so hard that you will become one of those who fail.

When you're new to online marketing it's easy to get absorbed by the idea of making a lot of money and that's a factor that very few of us don't affirm as one aspect of our reason for doing this business. Yet that factor alone will not be enough to sustain you and keep you picking yourself up, brushing yourself off and carrying on when the going gets difficult..

Your why has to come from inside, for it to compel you hard enough to keep pushing you forward when all you want to do is sit in the corner and lick your wounds, it has to be something that you get real excited about in it's own right, something that makes you feel whole regardless of whether you have enough money to live on.

Finding your why is what helps you to stop chasing others and start attracting them to you, when you realise what makes you tick, what really drives you and you tap into that, others relate to the confidence and the increased self awareness that fosters and they find themselves drawn by that decisiveness.

When you first started out, were you told to draft your warm list and approach them (family, friends, work colleagues), that's chasing, and it's a sure fire way to get those people switched off and avoiding you. Sure if you're really lucky you may have several people on that list who are like minded and willing to do whatever it takes, but in all honesty, aren't there far more people on that list who switch off as soon as you start talking about your business? Learn to avoid them before they start to avoid you and brand you as the guy or gal that they least want to spend time with.

It's vital for you to take control of the situation if you want to stop chasing & start attracting prospects to you - make a conscious choice to spend time and energy on people who want to move forward with you rather than those who require so much encouragement to take a step or two that they draw you backwards constantly.

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