Most of the learning before the proliferation of Facebook and social networking happened through ads on TV. During the days of normal media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.
Word of mouth happened on one-on-one basis, where the dialogue would start and end around a little group.
Now, a search on your favorite brand on Facebook might reveal many conversations on the brand, that might depict user's positive or negative experiences with the brand. As opposed to the clandestine brand gossip of earlier days, the Facebook period ensures that discussions are noted and made easily available through social networking sites.
Brands trying to ignore this new medium find themselves in a state like an ostrich, with its head buried in sand, thinking the world can not see it. The actual image of the brand in people's minds appears aloud today by discussions on Facebook.
Facebook and Online Reputation
The power of Facebook has extended the scope of Word of Mouth beyond the good old conversation between friends. Today, each Facebook user is free to post his views on your brand. The actual effect of this happens when those discussions appear in searches and affect people's opinion about the brand image.
This is where online reputation, primarily on an extensively accepted medium like Facebook, matters.
In a nutshell..
Managing an optimistic image of your brand needs you to expand your reach, more than you would do in times of traditional media. The discussion nature of social networking sites, such as Facebook, requires a different approach. Unlike one-time broadcast by the traditional medium, Facebook saves every discussion and makes it available through the search option for everyone who's curious to know more about your brand.
That is the reason why its an important part of any brand plan to feature positively on social media websites, like Facebook. Engaging consultants who've experience in managing brands through the new era of social sites is a growing practice that can help brands manage the new wave.
Get more information on the best Facebook training available.
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